RE GREEN - HOWIE CHUNG

Challenge

In Taiwan, kitchen waste is advocated to be recycled separately from trash. Combining kitchen waste with trash in incinerators can lead to the production of dioxins due to the burning of salts and oils, causing air pollution and potentially leading to cancer through inhalation, skin contact, or ingestion. According to the Environmental Protection Agency, the national kitchen waste recycling rate has not exceeded 10% in the past decade, with kitchen waste accounting for 40% of general trash. The hazards posed by burning kitchen waste are significant; therefore, the RE GREEN team introduced a device that uses enzymes to convert kitchen waste into compost, hoping to reuse kitchen waste and improve environmental and health issues.

Target Users

Design Criteria

UX Design

The website design is intended to indicate the current page location to the user intuitively.
Clear and prominent product displays and slogans quickly inform visitors of the site’s key points.
The product’s crowdfunding success is showcased to build visitor trust and attract potential customers.
Data is utilized to inform consumers of societal issues derived from kitchen waste recycling, thereby strategizing to persuade visitors to become customers.
A Call To Action (CTA) following the initial simple introduction aims to convert visitors into customers.
The website’s design exudes a natural and clean feel, matching the product’s appearance and functional benefits. A liberal use of icons adds vibrancy to the site.
A secondary, more detailed introduction followed by another CTA aims to entice visitors to become customers further.
Different types of news, such as media reports and event updates, are segmented into three blocks, providing customers with a comprehensive understanding of the product.
Blog articles inform the public about various environmental topics.
Case studies of cooperation increase visitor trust and purchase intention.

Value-added service

RE GREEN’s value-added service allows users to transform their kitchen waste into fertilizer, which can then be exchanged for fruits and vegetables at collaborating urban farms through a dedicated website. This enhances the product’s utility. Interaction with users is facilitated through a dialogue bot on LINE (a popular communication app in Taiwan), which can answer product-related questions or help find urban farms and track exchange records.

Using LINE to display value-added services increases the reach of the product and service.

A map to locate urban farms displays relevant information and uses icons to indicate whether fruits and vegetables are available for exchange. Unavailable items are shown in gray to provide clarity at a glance.

Clicking on an urban farm reveals more detailed information.

Fruits and vegetables are exchanged using a dedicated tool.

Users’ historical records are accessible.

Users have the opportunity to create their own urban farms for others to exchange fruits and vegetables!

Reflection

This was my first project involving the LINE tool. Through this project, I learned about the functions of this communication app and the rationale behind its design. For instance, how the dialogue bot’s generated options can guide users quickly to the content they seek. The user flow is clear and straightforward, allowing users of different ages to understand how to use it with ease. This project also deepened my understanding of environmental issues; the content displayed on the website was carefully curated through research and data provided by the client. These insights underscored the significance of ecological sustainability.