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Changhua County Cultural Affairs Bureau
Role: Lead UI Designer # User Experience # User Interface # Website

The Changhua County Cultural Affairs Bureau’s website renovation is a government tender project. Situated in the heart of Taiwan, Changhua is a city of arts and letters that has given birth to many of Taiwan’s renowned literary authors and folk performance troupes. Consequently, the government frequently hosts literary contests to foster new writers and performance events to attract tourists from other regions. Thus, the visibility of news becomes crucial, and the Changhua County Cultural Affairs Bureau’s website plays an essential role in this.

Setting

A meticulous design system was established to ensure consistent operational logic across the entire site.

UX Design

Even a government website can be imbued with a strong sense of design.

Related to arts and culture, the site incorporates intriguing design elements within its layout. The use of appropriate whitespace adds a refreshing feel and enhances user focus on the content. Careful planning of user flow provides an intuitive experience, embellished with local elements to enrich the visual experience. Large banner areas are used to draw in users and increase the Time On Site.

  1. Nav Bar：With the Hamburger Menus, the nav bar of the redesign index becomes tidy and uncluttered.
  2. Banner：The official website’s main visual utilizes the city’s most famous historical landmark, aligned with the cultural bureau’s concept.
  3. News of Instant：An immediate news ticker lets users see the most critical messages upon entering the site.
  4. Links：The website serves as a pivotal gateway, linking to other related cultural content sites, such as municipal galleries, art museums, etc. Icons designed to match the brand colors are intuitive and easily recognizable
  5. Decoration：Famous cultural temples of the city are used as decorative elements, resonating with the cultural theme.
  6. News Block：A neat and clean section for the latest news.
  7. Decoration：The city’s representative flower, the cherry blossom, is used as a decorative element.
  8. Videos：A rotating marquee displays a variety of video content, increasing exposure to quality videos.
  9. Other Links：Other related links are categorized and placed at the bottom of the webpage due to their lower importance.
  10. Footer：The previous footer contained many redundant and unnecessary elements. Content has been reorganized or trimmed, resulting in a more orderly presentation.
  11. Go to top：An icon of the city’s renowned Buddha statue facilitates quick navigation back to the top of the page. When there is an important message, the icon displays an exclamation mark to prompt clicking. Clicking reveals important messages, enhancing user interaction.
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